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Japan Market Desk

Japan-facing operations, handled with the cultural and business judgment Japan requires. Japan is not difficult because of its language. It’s difficult because what is outwardly said, what is actually meant, and what is ultimately decided are often different.

Japan Market Desk is operated by an expert team with deep international business experience, including senior interpreters and cross-cultural specialists who have trained and advised global teams on Japan-specific communication gaps

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Who We Serve

Many global companies don’t fail in Japan because of bad products or weak strategy.

They fail because they can’t read between the lines, and don’t understand that in Japan

01

polite words can actually convey hesitation

02

silence often signals concern, not neutrality

03

smiles in the meeting don’t necessarily mean “interest” or “agreement”

04

messages that technically make sense can feel off

05

decisions are often made outside the meeting room

In Japan, success often depends on the ability to read the room, and most overseas teams were never trained to do that.

Therefore, Japan Market Desk exists to translate the context, intent, and consequences for your communication, not just the words.
Who We Serve

Who Can Benefit from Our Services

Japan Market Desk is designed for:

companies engaging Japanese clients or partners

companies with Japanese stakeholders

companies engaging Japanese clients or partners

companies engaging Japanese clients or partners

teams that want to move forward without misreading the room

If Japan matters to your business, and you want your interactions with your Japanese partners, customers and colleagues handled with sensitivity and productively, the Japan Market Desk is for you.

Service Plans

Choose Your Level of Japan Support

From email handling to full strategic partnership—we scale with your Japan ambitions.
  • UME
Email & Message Handling from/to Japan
For teams starting or testing
Japan engagement

USD 1,800–2,200

/ month

  • Monthly limit : Up to 10 hours / month
  • Response : Within 24 hours
What’s included
  • handling of Japan-facing emails and messages
  • drafting responses (English or Japanese)
  • tone adjustment to avoid friction or misinterpretation
  • judgment on whether to reply now, wait, or reframe
  • flagging hidden signals and potential risks
How it works
  • you forward the message
  • we draft or revise
  • you approve and send
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Most Popular

  • TAKE
Japan Market Desk – Advisory
For teams where Japan is becoming a strategic priority

USD 3,000–3,800

/ month

  • Monthly limit : Up to 15 hours / month
  • Response : Within 12 business hours
What’s included
  • Everything in the UME plan
  • Review and revision of:
    • pitch decks
    • proposals
    • sales and partner materials
  • Briefings and advisory on:
    • specific business situations
    • potential market approaches
    • positioning and expectations
    • early-stage entry decisions
How it works
  • email / team communication platform-based (e.g., Slack)
  • strategic calls when appropriate
Get Started
  • MATSU
Japan Market Partner (Limited availability)
For teams that need a dedicated partner on the ground in Japan

USD 6,000–8,000

/ month

  • Monthly limit :Up to 25 hours / month *Participation in key meetings may affect the monthly hour allocation
  • Response : Within 4–8 business hours
What’s included
  • everything in the TAKE plan
  • ongoing handling of Japan-facing communication
  • priority review of critical materials
  • strategic planning sessions on:
    • partnerships
    • pricing
    • negotiations
    • market entry decisions
  • optional participation in key meetings (by agreement)
How it works
  • email / team communication platform-based (e.g., Slack)
  • strategic calls when appropriate
Schedule Free Consultation

Get The Insights Into Doing Business in Japan