SEO Agency Japan

Although Google Search is a part of most people’s daily lives, it is not easy to find someone who can accurately describe what the results really mean. This is even true for business owners whose business success often relies on being ranked well on Google Search. At Sakura Linkage, a leading SEO Agency in Japan, when discussing SEO with a new client, the first thing that we do is to ensure that they clearly understand how Google Search works before devising a strategy that will give then the search results that they need to succeed. 

What Are the Main Parts of the Google Search Results?

  • From the graphic below, you can see that the Google Search Results are broken into three main parts:
  • Google Ads – the are paid adverts and are not part of search engine optimisation
  • Local SEO – these results are reflected by the map and ‘3 pack’ and comprise of listings nearby the searcher
  • Organic results – where Google tries to list the best options that meet the searchers query

How Do You Get Your Business to Appear in The Search Results?

As mentioned above, Google Ads are not part of SEO so are not covered in this article.

Local SEO

Local SEO is vital if you have a business that can physically visited by your customers. A typical search could be ‘dentist near me’. People often use their mobile phones when searching for local businesses when they want something immediately such as pharmaceuticals, vehicle repairs or even a cup of coffee.

  • Things that must be performed to get good Google Local SEO results are:
  • A thorough and complete Google My Business listing
  • Citations in business directories with the same Name, Address and Phone Number as listed on Google My Business
  • Customer Reviews using Google, Facebook or an industry standard review system such as booking.com or TripAdvisor

Organic SEO Results

80% of the clicks on Google Search are made on the organic results, so it is vital that your business appears here for the search phrases that are used by your customers when looking for your products or services. Furthermore, most of the clicks are made on the top three results.

Organic SEO is made up of two parts – on-page and off-page SEO.

On-page SEO

  • On-page SEO is all about the quality of your website and is comprised of many things, some of the most important being:
  • The website is mobile friendly
  • The website is fast
  • The website is easy to navigate
  • The website contains information that answers the search query

The first three of these points should be set up correctly when the website is designed but the website content must be continually worked upon to achieve good SEO results.

Off-page SEO

  • Off-page SEO is basically about building links from authoritative websites in your area of expertise. Examples of good sites for off-page SEO include:
  • Social Media Sites
  • Social Bookmarking Sites
  • Forum Submission Sites
  • Article Submission Sites
  • Question and Answer Sites
  • Building off-page SEO is a difficult task but, over time, will yield excellent results.

SEO Methodology

  • SEO is broken down into two parts:
  • Initial SEO which will ensure that the website has the correct SEO structure and that there are pages for your main products or services which properly optimised for the search engines.
  • Ongoing SEO is a monthly service where new content is added, the SEO on the initial product or service pages is improved and links are added from appropriate external sites.

SEO Agency Japan

To promote your business in Japan, you will need an SEO Agency that understands exactly how the people who will purchase your products and services think.

We will create website content that resonates with the Japanese people, appears on the first page of Google and converts website visitors to customers.

  • SEO is broken down intoOur SEO methodology is the following two parts:
  • We will take the time to explain how the Japanese people think and what you must do attract them to your new business
  • We will propose a solution that works - not something basic, like updating the Meta tags.
  • We will help you to create the content, and translate it to Japanese, that Google is looking for to rank above your competition
  • We will ask you to review each change that we propose to make before loading it onto your website
  • We will create easy to follow reports so that you can track the improvements that are being made
  • Contact Sakura Linkage if you want your business to be found on Google search in Japan.

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